Privacy Policy

Effective Date: May 2025
Last Updated: May 26, 2025

Hydrata ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website [www.hydratama.com] (the "Site") and use our services. Please read this policy carefully. If you do not agree with the terms of this policy, please do not access the Site or use our services.

1. Information We Collect

We may collect information in the following ways:

1.1 Personal Information
When you voluntarily provide it to us through contact forms, appointment bookings, or other interactions. This may include:

  • Name

  • Email address

  • Phone number

  • Address

  • Health-related information pertinent to your therapy

  • Payment information

  • We use Square (Square Up) to process all payments securely; your payment details may be collected and processed in accordance with Square’s privacy policy.

1.2 Automatically Collected Information
We may automatically collect:

  • IP address

  • Browser type and version

  • Pages visited and time spent

  • Device type

  • Referring website

1.3 Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience and gather analytics data. You can control the use of cookies through your browser settings.

1.4 Protected Health Information (PHI)
If you submit health-related information through our website (e.g., to book an appointment or complete a medical intake form), that information may be classified as Protected Health Information ("PHI") under the Health Insurance Portability and Accountability Act of 1996 ("HIPAA").

Hydrata complies with HIPAA requirements and handles your PHI in accordance with applicable privacy and security rules. We use HIPAAtizer, a HIPAA-compliant third-party platform, to collect and manage PHI securely. This service uses encryption, secure data storage, and administrative safeguards to protect your health information. By submitting your information, you consent to its collection and handling through this platform.

You have rights under HIPAA to access, correct, or request an accounting of disclosures of your PHI.

2. How We Use Your Information

We use the collected information to:

  • Provide and manage our IV therapy services

  • Respond to inquiries or customer support requests

  • Improve website functionality and user experience

  • Send periodic marketing or promotional communications (with your consent)

  • Monitor and analyze usage and trends

  • Comply with legal obligations

3. Sharing Your Information

We do not sell your personal data. We may share information with:

  • Service providers who assist in operating our website and services (e.g., Square for payment processing, HIPAAtizer for secure medical data collection)

  • Legal or regulatory bodies if required by law

  • Third-party platforms used to deliver services (e.g., booking forms, payment gateways)

All payment transactions are processed securely through Square, and your information is handled according to Square’s Privacy Policy.

These third parties may have their own privacy policies that govern how your data is handled.

4. Your Rights and Choices

Depending on your jurisdiction, you may have the right to:

  • Access, correct, or delete your personal data

  • Object to or restrict certain types of data processing

  • Withdraw consent for marketing communications

  • Lodge a complaint with a data protection authority

To exercise any of these rights, contact us at: info@HydrataMA.com

5. Data Retention

We retain personal and health-related information only as long as necessary to:

  • Provide services

  • Fulfill the purposes outlined in this Privacy Policy

  • Comply with legal obligations

  • Resolve disputes

6. Data Security

We implement appropriate technical and organizational measures to protect your information from unauthorized access, disclosure, or destruction. These include secure servers, encryption, and staff training.

We comply with applicable state privacy laws, including the Massachusetts Data Security Regulations (201 CMR 17.00), which require us to maintain safeguards to protect personal information of Massachusetts residents.

7. Third-Party Links

Our Site may contain links to other websites. We are not responsible for the content or privacy practices of those sites. We encourage you to review their privacy policies before providing them with any personal information.

8. Children’s Privacy

Our Site and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that information has been collected from someone under 18, we will delete it promptly.

9. Do Not Track

Our Site does not currently respond to “Do Not Track” (DNT) signals. However, you can adjust cookie settings through your browser preferences.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by a new “Last Updated” date and will be effective as soon as it is accessible.

11. Contact Us

If you have questions about this Privacy Policy or how we handle your information, please contact us at:
Email: info@HydrataMA.com